ATS Road Trip - Ford Car Pack: Bronco Badlands

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Today, we're excited to give you a closer look at the 2023 Ford Bronco Badlands, one of the vehicles that you'll be able to get behind the wheel of in our upcoming Road Trip module with the Ford Car Park DLC for American Truck Simulator.

Few vehicles have captured the spirit of American adventure quite like the Ford Bronco. Its legendary status comes from decades of exploring the wild, built on a foundation of rugged capability, a good mix of abilities, and open-air freedom.

It became an easily recognizable vehicle by people all over the world in the past decades, featured in some popular movies, too. The 2023 Bronco Badlands, which you will be able to drive with the Ford Car Pack, is a part of its sixth generation.

First introduced in the mid-1960s as a revolutionary 4x4, the Bronco quickly achieved cult success, with more than 1.1 million cars manufactured across multiple generations over 31 years of production. With a long-awaited return in 2021 after a 25-year hiatus, it has reclaimed its reputation as a vehicle that can handle almost anything, from technical rock crawling in the desert to scenic coastal cruises and everything in between.

Over the years, the Bronco has grown and evolved alongside its drivers. What started as a simple, utilitarian off-roader has transformed into a lineup featuring advanced EcoBoost powertrains, cutting-edge G.O.A.T. (Goes Over Any type of Terrain) modes, and performance-focused suspension, all while staying true to its iconic boxy roots. 

This ability to master any surface is a big reason why the Bronco remains a symbol of outdoor exploration, equally at home as a daily driver or a hardcore companion for those who love to venture far off the beaten path.

Players can also look forward to a selection of factory-inspired exterior colours from the 2023 lineup, including striking options such as Azure Gray, Cactus Gray, Eruption Green, Pepper Red, Velocity Blue, or Yellowstone paint.

We would like to thank Ford for their support in bringing this car to our game. If you are excited to hit the road in the beautiful Bronco Badlands, don't forget to add the Ford Car Pack for American Truck Simulator to your Steam Wishlist!

Also, remember to stay up to date with the latest Road Trip news by subscribing to our newsletter or following us on X/Twitter, Facebook, BlueSky, and Instagram. Until next time, drive safe!

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